Hospitality
Palm Beach Resort
The Challenge
The 82-year-old resort suffered from digital invisibility (892 Instagram followers), low occupancy (38%), high OTA dependency (92%), and an "outdated" brand perception, leading to a monthly revenue of only ₹6.35 lakhs.
Our Solution
We executed a three-phase strategy: 1) Repositioning the brand through heritage storytelling and professional photography. 2) Driving engagement with a UGC campaign (#MyPalmBeachStory) and micro-influencer partnerships. 3) Implementing geo-targeted ads for key demographics and a direct booking strategy with WhatsApp integration.
Results
The turnaround was dramatic, achieving a total annual impact of ₹3.43 crore and winning the "Best Heritage Beach Resort - South India" award.
- Occupancy Rate+76%
- Weekly Bookings Growth+450%
- Monthly Revenue Growth+324%
- Direct Bookings Shift+63%